Impact Studio Lighting was conceived by the Gradus Group to answer the need for quality studio lighting equipment and accessories at affordable prices. Designed by photographers for photographers, our commitment has been to provide students and mid-level photographers with a reliable, full-featured alternative to prohibitively expensive high-end equipment. Over the years, we have continued to expand and develop our product line, evolving along with professional technologies while maintaining our leadership role as the affordable alternative.

Today, Impact Studio Lighting is committed to providing a full range of professional lighting products and accessories for photographers, whether they are professional, serious amateurs or students. From our economical EX100 workhorse flash to our advanced VC500 digital monolight, Impact offers a value alternative, from the entry-level novice on the tightest budget to the established professional with the most particular requirements. And with videographers in mind, Impact offers a full range of continuous lighting as well, from our basic floodlight kits to our 13,500-lumen Cool Light IX fluorescent head.

Our commitment continues with our quality line of light modifiers and support equipment, most included in kits for added value. From light stands to background stands, softboxes to collapsible reflectors, posing equipment to grip equipment, Impact offers everything you need to build your studio around our quality lighting and accessories... all without breaking the bank.

Impact's commitment is your assurance of the quality, customer service and value demanded by professional photographers worldwide.